FOOTBALL BEYOND BORDERS STADIUM CHALLENGE

On Sunday, 10th September, Football Beyond Borders (FBB), the leading football for education charity
in London, mobilised 24 supporters and football fans from across London to take part in the first ever FBB Stadium Challenge.

The challenge, which started at Trafalgar Square, saw 5 teams of up to 5 cyclists cycling to 11 iconic
football stadiums across London in one day. Each team was tasked with raising £500 for the charity in
advance, with many teams surpassing that target significantly.

By cycling a route that was over 100km long and included the home stadiums of Arsenal, Tottenham,
Chelsea, West Ham, Crystal Palace, Fulham, QPR, Millwall, Charlton, Dulwich Hamlet and Clapton, the
challenge celebrated a broad selection of London’s stadiums from the Premier League to non-league and
represented the full breadth of the city’s footballing greatness.

All money raised from the event goes towards supporting the 400+ young participants from
disadvantaged backgrounds who Football Beyond Borders work with on a weekly basis providing
classroom based and football sessions to engage young people in their learning.

With schools currently facing an 8% decline in real-terms funding, many of the schools that we work with
cannot afford to pay for the cost of the programme and the proceeds from the challenge will seek to cover
some of this deficit.

One of the cyclists Keme Nzerem, who is a News Correspondent for Channel 4 News said the following:
“I’ve seen with my own eyes how FBB harnesses the power of football to enthuse and motivate young
people who are struggling and disengaged”.
“Bless each and every one of you who helped us cycle round 100km of rainy, windy, and sometimes yes
even sunny streets on Sunday. Each penny you gave helped us cycle a little further, and will in turn help
Football Beyond Borders give more young people a better future.”

The day also saw the epic launch of a new partnership between FBB and London amateur football team
Altis FC, whose 5 riders raised over £2000 between them. The partnership was announced with a huge
display on the wrap around screen at West Ham’s London Stadium (see photos).

Altis FC chairman Steve Pigott said the following: “Working as designers, lawyers, accountants and
fashion buyers, Altis’ founders know all about the importance of education and that everyone learns and
develops in different ways. That’s why we believe in Football Beyond Borders.”

“FBB offer those who need it a different way to grow up, to mature, to gain confidence in themselves and
to enjoy and appreciate their education not fight against it. Through this mutual belief and understanding,
football makes a difference to local kids lives just as it does to those who play or watch the game every
weekend.”

“At grassroots level, below the premier league, the ridiculous transfer fees and huge crowds, football is
still real and a socially powerful game, and it is because of that authenticity that it truly is beautiful.”

The race finished at the home of Football Beyond Borders’ partners Cafe Football, who teamed up with
the app company MatchPint to provide each cyclists with free drinks from Carlsberg, much to the cyclist’s
delight!

Thanks to the success of the event, there are plans to run it again next year with even more riders
involved. Football Beyond Borders encourages any interested riders or sponsors to get in touch if they
would like to be involved.


NOTE:

Football Beyond Borders is an education charity which uses the power of football to engage young people
in their learning. It runs literacy and behaviour for learning programmes across 20 schools in London.

Altis FC is a new football club in East London, New but with a heritage in the amateur game stretching
back over 10 years. In Ancient Greece ‘The Altis’ was of social and significant importance. It was the
sanctuary of Zeus, and later the birthplace of The Olympics. Altis FC will be playing their matches in the
Queen Elizabeth Olympic Park, in the shadow of the London Stadium. Altis FC play in the Amateur
Football Combination possibly the largest grassroots league in Europe with over 280 teams competing in
20 divisions.

For more information contact: FBB Head of Communications, Tom Perez: 07716692487 or
tperez@footballbeyondborders.org

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